Anyone who creates an account without a trial pass. They leave this flow the moment a trial is purchased.
Trigger
New account created
15 min
Welcome
Day 1
Check-in
Day 3
Trial
Day 5
Last check-in
Trial bought, first session not booked. The moment they book, they leave the top flow and go into the one below.
Trigger
Trial purchased
15 min
Book your first session
Day 1
Not booked yet
Day 3
Still not booked
Day 5
Last check-in
Trigger
First session booked
2 min
Booked in
Morning session
Night before
Reminder
Afternoon session
That afternoon
Reminder
The pass starts when they first train. Fourteen days, three things run at once, and four rules keep them apart.
Trigger
No next booking
+2 days
Not rebooked
Nothing booked
No text yesterday
Before day 11
+4 days
Still not booked
Nothing booked
No text yesterday
Before day 11
+7 days
Last check-in
Nothing booked
No text yesterday
Before day 11
Trigger
Session milestone
Session 3
Third session
No text yesterday
Before day 11
Session 5
Membership offer
No offer in the last 3 days
Trigger
First session done
2 hours
First session check-in
Always
Day 7
Halfway through
Always
Day 12
Membership offer
Trained more than once
No offer in the last 3 days
Day 14
Last day of trial
Trained more than once
The pass starts when they first train. Five sessions used in ten days, and the same four rules.
Trigger
No next booking
+2 days
Not rebooked
Sessions left
Nothing booked
No text yesterday
Before day 7
+4 days
Still not booked
Sessions left
Nothing booked
No text yesterday
Before day 7
+6 days
Last check-in
Sessions left
Nothing booked
No text yesterday
Before day 7
Trigger
Session milestone
Session 3
Third session
No text yesterday
Before day 7
Session 5
Membership offer
No offer in the last 3 days
Trigger
First session done
2 hours
First session check-in
Always
Day 5
Halfway through
Always
Day 8
Membership offer
Sessions left
Trained more than once
No offer in the last 3 days
Day 10
Last day of trial
Trained more than once
A one-week trial. Nobody has trained on Monday, so the week splits on whether they come in.
Trigger
Open House pass issued
Day 1
Welcome
Always
Day 3
Midweek check-in
Always
Day 5
Membership offer
Two or more sessions
No text yesterday
Day 7
Last day of trial
Trained this week
No text yesterday
Trigger
No visit yet
Day 2
Not booked yet
Not trained
Nothing booked
No text yesterday
Day 4
Still not booked
Not trained
Nothing booked
No text yesterday
Day 6
Extension
Not trained
Nothing booked
No text yesterday
Trigger
First session done
2 hours
First session check-in
Always
+2 days
Not rebooked
Nothing booked
No text yesterday
Before day 4
The first session, missed or cancelled. One message an hour after.
Trigger
First session no-show
60 min post-class
Missed you
Trigger
First session cancelled
60 min post-cancel
Rebook
Joined. One a week for the first month.
Trigger
Membership purchase
5 min
Welcome
Day 7
REVL Brand
Day 14
Review
Day 30
Referral
Email only, ClassPass withholds the phone number. Three visits, three emails.
Trigger
ClassPass visit
Visit 1
First visit
Visit 3
Third visit
Visit 10
Tenth visit
Post-trial, no purchase. Two versions of every message: two or fewer sessions on the trial, or three or more.
Trigger
Post-trial, no purchase
2 or fewer sessions
Day 7
Extension
Day 30
Trial pass
3 or more sessions
Day 7
Offer
Day 30
Offer
Email only, on the day. Classes and years.
Trigger
Class count hits a milestone
Instant
Class milestone
Trigger
Membership anniversary
On the day
Year milestone